大众传播文学学士（UTRGV）

Program Overview

The Bachelor’s degree in Mass Communication provides students with an overview of creative communication, strategic planning, and management strategies needed to become communication leaders. Students develop the skills needed to report to the press, research, negotiate, and plan on behalf of organizations.

The program teaches students how to write the perfect message, find the right audience, and distribute information in the most effective way possible while building relationships based on transparency and honesty. The program offers concentrations within the major.

Concentrations:

Possible Career Options

Mass Communication majors have a variety of career options depending on what their career goals are. Mass comm professionals work in fields as varied as public relations, journalism, advertising, and marketing agencies.

Anchor

Sports Anchor

Multimedia Journalist

Reporter

News Producer

Media Relations Specialist

Media Relations Manager

Director of Communications

Marketing Manager

Social Media Specialist

Social Media Manager

Public Relations Specialist

Director of PR & Communications

Business Development Consultant

Event Marketing Manager

Digital Marketing Manager

Content Writer

Digital Copywriter

Director of Content

Brand Manager

Brand Strategist

Director of Brand and Marketing

The Mass Communication program at UTRGV introduced me to the most effective communication tools and strategies that allowed me to effectively communicate messages, programs, and business plans to any type of audience. It challenged my problem-solving, networking, and speaking skills which had a great impact on my success in the tech community. The program is versatile which allows you to gain competencies that can be applied in multiple different industries.

Cristal Guzman, Mass Communication (BA)